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Talking about Health Equity

In a study conducted by FrameWorks researchers, it was revealed that the term ‘equity’ is often misunderstood by the general public. Most individuals associate it solely with financial matters like home or business equity. This poses a challenge for communicators, emphasizing the importance of providing clear explanations whenever the term is used. The article below from the Frameworks Institute examines different wording options to reach the public to avoid miscommunication.

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